Each franchise is given a comprehensive marketing manual, which is the guideline to successful marketing of Quik Internet. It includes exercises and outlines to building a marketing plan, and scripts, guidelines and tools for branding, advertising, guerilla marketing, public relations, promotions, and specialty programs developed just for Quik Internet.

Power of the Brand

Everybody instantly recognizes the Golden Arches. A strong brand is increasingly important in today's consumer driven market. The consumers of today (residential and businesses alike) are more and more educated on the choices they have for products and services and are therefore more brand conscious. In general, people trust a known brand over an independent establishment because the promises made in advertising are reliably delivered through quality products and service. At the same time, consumers are more inclined to help their community flourish and naturally gravitate to doing business with local businesses.

Franchising allows entrepreneurs to benefit from the two highest demands in the consumer world, to have a strong brand and local presence. With over 200 locations, the Quik Internet brand is strongly establishing itself in various markets across the globe. Each franchise helps to play a critical role in the branding process. Quik International supports its franchisees to help each accomplish the mission of being the only branded Internet company with a local office in the community they serve
Advertising

Another of the many benefits of franchising is the level of professionalism in the marketing and advertising campaigns produced. Quik franchisees benefit as the only local Internet businesses to have a high-level marketing campaign with advertisements to promote their business. Hundreds of thousands of dollars were invested in the research and development of the current "We Speak Your Language" campaign.

Guerilla Marketing

Some of the most effective marketing steps are the ones that cost the least. Just using personality, some sales savvy, and pre-determined programs can get your foot in a lot of doors to grab customers. Quik International has developed a variety of Guerilla Marketing programs for franchisees to work with local schools, businesses and other organizations in order to build relationships that will bring in business, while helping those businesses and organization as well. Guerilla Marketing tactics are introduced and explained during franchise training.
Public Relations

Quik Internet understands the importance of public relations to help your business grow. Public relations is heavily adopted by Quik at a national and international level and supported locally through our franchisees. Public relations instruction is given to franchisees during training. In addition, the first public relations efforts are conducted along with Quik International and are supported with scripts and step-by-step details for working with the media.

Public relations is further supported nationally and internationally through the strategic relationships Quik International has developed with its business partners, such as IBM, Cisco and Lucent Technologies. Through PR efforts, IBM has featured Quik International in case studies, at trade show events and even in paid advertisements. Having a highly reputable and credible company backing the Quik name increases the marketability of each and every Quik franchise. Quik International's public relations tools Masters to plan and execute similar strategic relations or partnerships with charities, community organizations, and other businesses.