Each franchise is given a comprehensive marketing manual, which is the guideline to successful marketing of Quik Internet. It includes exercises and outlines to building your own marketing plan and scripts, guidelines and tools for branding, advertising, guerilla marketing, public relations, promotions, and specialty programs developed just for Quik Internet.

Power of the Brand

Everybody instantly recognizes the Golden Arches. A strong brand is increasingly important in today's consumer driven market. The consumers of today (residential and businesses alike) are more and more educated on the choices they have for products and services and are therefore more brand conscious. In general, people trust a known brand over an independent establishment because the promises made in advertising are reliably delivered through quality products and service. At the same time, consumers are more inclined to help their community flourish and naturally gravitate to doing business with local businesses.

Franchising allows entrepreneurs to benefit from the two highest demands in the consumer world, to have a strong brand and local presence. With over 200 locations, the Quik Internet brand is strongly establishing itself in various markets across the globe. Each franchise helps to play a critical role in the branding process.

Quik International supports its franchisees to help each accomplish the mission of being the only branded Internet company with a local office in the community they serve. As a franchisee, consumers in your area readily recognize the quality associated with the Quik Internet name and are more likely to become your customer because of it.

Advertising

Another of the many benefits of franchising is the level of professionalism in the marketing and advertising campaigns produced. As a Quik franchisee, you will be the only local Internet business to have a high-level marketing campaign with advertisements to promote your business. Hundreds of thousands of dollars were invested in the research and development of the current "We Speak Your Language" campaign.

The "We Speak Your Language" campaign is supported with advertising and other forms of marketing. Regional advertising is traditionally focused on driving consumers to your business through market-wide promotions and is currently funded by the advertising contributions generated by franchisees' profits. The placement of regional advertisement is decided upon by each NAC region and its NAC leader. Individually, franchisees make local marketing decisions, which will tell consumers all about their local Quik Internet. Quik International provides all of the marketing artwork and methodology to roll out the campaign and generate the advertising material for your area.

Guerilla Marketing

Some of the most effective marketing steps are the ones that cost the least. Just using your personality, some sales savvy, and pre-determined programs can get your foot in a lot of doors to grab customers. Quik International has developed a variety of Guerilla Marketing programs for you to work with local schools, businesses and other organizations in order to build relationships that will bring in business for your franchise, while helping those businesses and organization as well. Guerilla Marketing tactics are introduced and explained during franchise training and on-going training for Guerilla Marketing is offered through Quik Internet's Director of Franchise Support.

Public Relations

Quik Internet understands the importance of public relations to help your business grow. Public relations is heavily adopted by Quik at a national and international level and supported locally through our franchisees. Public relations instruction is given to franchisees during training. In addition, the first public relations efforts are conducted along with Quik International and are supported with scripts and step-by-step details for working with local media.

Public relations is further supported nationally and internationally through the strategic relationships Quik International has developed with its business partners, such as IBM, Cisco and Lucent Technologies. Through PR efforts, IBM has featured Quik International in case studies, at trade show events and even in paid advertisements. Having a highly reputable and credible company backing the Quik name increases the marketability of each and every Quik franchise. Quik International's public relations tools will help you at a local level to plan and execute similar strategic relations or partnerships with charities, community organizations, and other businesses.